Real-time Audience Measurement Platform for Out-of-Home Advertising

No. We do not perform face recognition. Our measurements are a result of face detection and facial analysis. It is important to understand that this technology is fundamentally different from face recognition. Face detection is about locating faces in digital images whereas face recognition is about identifying or verifying a person.

This means that our software can not recognize an individual irrespective of the times a person has appeared in front of the camera. We maintain complete anonymity and calculate a range of measurements if and only if the person an individual looks at a given interesting point. 

We shall never ever produce a measurement that identifies an individual. 

1. It has no memory of a face. If a person walks out of the camera's field-of-view and reenters it, the software counts this as a new person. 

2. It does not track you later. It is fully ignorant of the habits and activities of a person, before and after, he/she walks in front of the camera. 

No. We do not store any images or videos. Our AI works on streaming video data in real-time. 

We calculate (i) Opportunity to see (OTS) and (ii) Actual Viewers. 

OTS is the count of people who entered the field of view of the camera sensor. Actual viewers are the ones, who looked at the advertisement for at least 2 seconds. For each "actual viewer", our software estimates the following:

- the gender (male or female)
- the age (eight categories)
- dwell time (in seconds)
- emotions (eight categories)
- facial attributes (about forty)
- clothing style (about thirteen)
- gaze (five head poses)

Our audience measurement data can only be seen and downloaded by authorized clients only.